Intranet matters

Recipe for Failure… the Senior Management Blog on the Intranet

Published Januar 29, 2010 by Stephan Schillerwein
13 comments

I was just reading a not publicly available case study on how not to do it when it comes to internal CEO (or CxO) blogs. The case study is about a big company (that shall remain unnamed*) that failed in an effort to establish blogging for their senior management on the intranet. The goal: to …